Privacy Policy

Effective Date: August 1, 2026

Business Name: Aesthetix Dermatology of Fort Lauderdale (“Aesthetix,” “we,” “us,” or “our”)
Website: https://aesthetixdermatology.com/
Phone: 954-772-0416
Email: info@aesthtixskin.com
Address: 4331 N Federal Highway, Floor 4, Fort Lauderdale, Florida 33308

1. Introduction and Scope

This Privacy Policy explains how Aesthetix collects, uses, discloses, retains, and safeguards information when you visit our website, submit a form, request or schedule an appointment, communicate with us, subscribe to communications, purchase a product or service, or otherwise interact with us online.

This Privacy Policy applies primarily to information collected through our public website and related online tools. It does not replace any Notice of Privacy Practices, patient intake documentation, medical consent form, financial policy, treatment agreement, authorization, or other privacy documentation that may apply when you become a patient or receive medical, surgical, or cosmetic dermatology services.

Patient medical records and other treatment-related information may be governed by the Health Insurance Portability and Accountability Act, applicable Florida law, our Notice of Privacy Practices, and other federal or state privacy requirements. If this Privacy Policy conflicts with an applicable Notice of Privacy Practices concerning protected health information, the Notice of Privacy Practices will control.

By using the website, you acknowledge the practices described in this Privacy Policy. Do not use the website or submit information through it if you do not agree with this Privacy Policy.

2. Information We Collect

2.1 Information You Provide

We may collect information that you voluntarily provide through website forms, appointment-request tools, online scheduling platforms, patient portals, telephone calls, text messages, emails, intake forms, consultation requests, payment pages, product orders, surveys, reviews, or other communications.

Depending on how you interact with us, this information may include:

• Your name
• Telephone number
• Email address
• Mailing or billing address
• Date of birth, age, or age range
• Preferred method of communication
• Appointment or consultation request details
• Requested provider, location, date, or time
• Medical, surgical, or cosmetic dermatology interests
• Skin symptoms, concerns, conditions, or treatment goals
• Medical history, medications, allergies, prior treatments, or other health-related information
• Insurance carrier, member information, or other insurance-related details
• Payment, billing, or transaction information
• Photographs or treatment-related images that you submit or authorize
• Product order, shipping, or purchase information
• Reviews, testimonials, comments, or feedback
• Communication and marketing preferences
• Any other information you choose to provide

Payment card information may be collected and processed directly by a third-party payment processor. We may not receive or retain complete payment card numbers.

Do not use general website forms, email, or text messaging to communicate urgent or emergency medical information. If you are experiencing a medical emergency, call 911 or go to the nearest emergency department.

2.2 Information Collected Automatically

When you visit the website, we or our technology providers may automatically collect information such as:

• Internet Protocol address
• Device type
• Browser type and version
• Operating system
• Device identifiers
• General geographic location derived from an IP address
• Referring and exit pages
• Pages viewed
• Links or buttons selected
• Date and time of access
• Time spent on particular pages
• Website navigation and interaction data
• Form, appointment-button, or telephone-link interactions
• Advertising referral information
• Cookie identifiers and similar technical data
• Error logs, performance information, and diagnostic data

This information helps us operate the website, understand how visitors use it, maintain security, measure advertising performance, and improve functionality.

2.3 Information Received From Other Sources

We may receive information from third-party platforms or service providers that assist with:

• Website hosting and maintenance
• Online appointment requests and scheduling
• Electronic health records or patient portals
• Call tracking and telephone services
• Customer relationship management
• Email and text-message communications
• Payment processing
• Insurance verification
• Website analytics
• Advertising measurement
• Social media
• Maps and location services
• Product fulfillment or e-commerce
• Fraud prevention and website security

Information received from these sources may be combined with other information we maintain, as permitted by applicable law and our agreements with those providers.

Third-party platforms may have their own privacy policies and terms. We encourage you to review them before submitting information.

3. How We Use Information

We may use collected information to:

• Respond to questions, messages, or consultation requests
• Schedule, confirm, change, or cancel appointments
• Communicate about appointment availability
• Provide medical, surgical, and cosmetic dermatology services
• Evaluate general eligibility for requested services
• Conduct consultations and develop individualized treatment plans
• Coordinate treatment, follow-up, billing, and practice operations
• Verify identity, insurance, or payment information
• Process payments, refunds, deposits, or product orders
• Send appointment confirmations, reminders, instructions, and follow-up communications
• Provide patient service and administrative support
• Maintain patient, business, billing, and transaction records
• Personalize website content and communications
• Communicate about services, events, products, or promotions where permitted
• Operate, maintain, secure, and improve the website
• Analyze website traffic, user activity, and advertising performance
• Detect fraud, misuse, security incidents, or technical problems
• Enforce our policies, agreements, and legal rights
• Comply with legal, regulatory, professional, insurance, financial, and operational obligations
• Protect the safety and rights of Aesthetix, our patients, our personnel, and others
• Carry out other purposes disclosed when information is collected

Where required, we will obtain additional consent or authorization before using information for a materially different purpose.

4. Cookies and Similar Technologies

We may use cookies, pixels, tags, scripts, local storage, call-tracking technologies, and similar tools to operate the website and understand how visitors interact with it.

These technologies may help us:

• Remember website preferences
• Maintain website security
• Enable forms and appointment-request functions
• Understand website traffic
• Identify website errors
• Measure telephone calls, form submissions, and appointment-button interactions
• Evaluate advertising and marketing performance
• Understand which websites or advertisements directed visitors to us
• Improve website content, navigation, and user experience

Cookies may include:

Essential cookies: Used for security, navigation, and core website functionality.

Preference cookies: Used to remember settings or selections.

Analytics cookies: Used to understand website activity and performance.

Advertising and measurement cookies: Used to evaluate advertising interactions, referrals, and campaign performance.

You may configure your browser to reject or delete cookies. Disabling cookies may prevent certain website features, forms, scheduling tools, or preference settings from functioning properly.

5. Analytics and Advertising Platforms

We may use third-party analytics and advertising services, such as Google Analytics, Google Ads, Meta technologies, call-tracking tools, or similar platforms.

These providers may collect device, browser, cookie, referral, and website-interaction information under their own privacy policies. They may use cookies or similar technologies to measure website use, advertisement performance, and interactions with our website.

We do not intentionally provide medical records or information maintained within a secure patient portal to advertising platforms for their independent marketing purposes. Our use of analytics and advertising technologies is subject to applicable law and our agreements with the relevant providers.

You may be able to limit certain advertising or analytics technologies through browser settings, cookie controls, platform privacy settings, or industry opt-out mechanisms.

6. Text Messaging and SMS Privacy

6.1 SMS Consent

When you provide a mobile telephone number, you may be given the option to consent to receive text messages from Aesthetix.

Where affirmative consent is required, consent may be obtained through an unchecked checkbox, signed form, verbal agreement, electronic form, or another clear action indicating your agreement.

Providing a telephone number by itself does not necessarily constitute consent to receive promotional text messages.

By opting in, you represent that you are the subscriber or authorized user of the telephone number provided.

6.2 Service-Related Messages

If you consent, we may send service-related messages concerning:

• Appointment requests
• Appointment confirmations and reminders
• Scheduling changes
• Consultation follow-up
• Treatment-related instructions or follow-up
• Billing or administrative matters
• Patient-service communications
• Responses to your questions
• Other communications related to your relationship with Aesthetix

6.3 Marketing Messages

When you separately consent where required, we may send promotional messages concerning:

• New services or treatments
• Events
• Promotions or special offers
• Practice announcements
• Cosmetic treatment information
• Product announcements

Consent to receive marketing text messages is not required as a condition of purchasing products, booking an appointment, or receiving treatment where prohibited by applicable law.

6.4 Message Frequency and Charges

Message frequency may vary depending on your appointments, inquiries, and communication preferences.

Message and data rates may apply according to your wireless plan. Aesthetix is not responsible for charges imposed by your wireless carrier.

6.5 Opting Out and Requesting Help

You may opt out of text messages at any time by replying STOP to a message.

You may receive one final message confirming that your opt-out request has been processed. After opting out, you will no longer receive messages covered by that request unless you later provide new consent.

For assistance, reply HELP or contact Aesthetix using the contact information in this Privacy Policy.

If you discontinue or transfer your mobile telephone number, please notify us so that communications are not sent to the number’s new user.

6.6 Delivery and Security

Text messages are transmitted through third-party wireless carriers and communications providers. Delivery cannot be guaranteed, and carriers are not responsible for delayed or undelivered messages.

Text messages may not be encrypted. Do not send sensitive medical, financial, or emergency information by text unless specifically instructed to use a secure method.

6.7 No Sale or Marketing Sharing of SMS Consent

We do not sell your SMS consent, mobile telephone number, or text-message opt-in data.

We do not share SMS opt-in information with third parties or affiliates for their independent marketing purposes.

We may provide limited information to service providers that assist us with message delivery, communication management, appointment administration, security, or other services performed on our behalf. Those providers may use the information only as necessary to provide contracted services or comply with applicable law.

7. How We Disclose Information

We may disclose information in the following circumstances.

7.1 Vendors and Service Providers

We may disclose information to vendors and service providers that help us:

• Host or maintain the website
• Manage scheduling and appointment requests
• Operate electronic health record or patient communication systems
• Process payments
• Verify insurance
• Provide telephone, email, or SMS services
• Analyze website activity
• Measure advertising performance
• Maintain cybersecurity
• Store or manage data
• Provide professional, accounting, legal, or administrative support
• Fulfill product orders or other business functions

These providers are permitted to use information only for authorized services, subject to applicable agreements and legal requirements.

7.2 Treatment, Payment, and Healthcare Operations

If you become a patient, information may be used or disclosed for treatment, payment, healthcare operations, care coordination, insurance, billing, documentation, quality assurance, legal compliance, and other purposes described in our Notice of Privacy Practices or permitted by applicable law.

7.3 With Your Direction or Authorization

We may disclose information when you request, direct, consent to, or authorize the disclosure.

7.4 Legal, Regulatory, and Safety Purposes

We may disclose information when we reasonably believe disclosure is required or permitted by:

• Applicable law or regulation
• A subpoena, warrant, court order, or other legal process
• A governmental, licensing, or regulatory request
• Professional or ethical obligations
• Public-health or safety requirements
• Fraud prevention or security investigations
• The need to protect the rights, safety, security, or property of Aesthetix, our patients, our personnel, website visitors, or others
• The need to establish, exercise, or defend legal claims

7.5 Business Transactions

Information may be disclosed or transferred in connection with a proposed or completed merger, acquisition, financing, restructuring, sale of assets, change of ownership, business transition, or similar transaction, subject to applicable law.

7.6 Aggregated or De-Identified Information

We may use or disclose information that has been aggregated or de-identified so that it does not reasonably identify an individual, as permitted by applicable law.

8. Patient and Health Information

Information you submit while requesting an appointment or describing a dermatologic concern may relate to your health. However, information submitted through a general public website does not automatically become part of a medical record.

Once information is received and maintained as part of patient care, it may be subject to our Notice of Privacy Practices and applicable healthcare privacy laws.

Do not submit highly sensitive medical information through a general website form unless the form specifically requests it and is intended for that purpose. Use a secure patient portal or another method designated by Aesthetix when available.

Website use, form submission, or appointment requests do not create a provider-patient relationship. A provider-patient relationship is established only through an appropriate professional evaluation and acceptance by the practice.

9. Data Security

We use reasonable administrative, physical, and technical safeguards designed to protect information from unauthorized access, use, alteration, disclosure, or destruction.

Safeguards may include access controls, secure hosting, vendor management, staff procedures, authentication tools, encryption where appropriate, monitoring, and other security measures.

No website, internet transmission, electronic storage system, email, text message, or payment-processing method can be guaranteed to be completely secure. You submit information electronically at your own risk.

If you believe your information or communications with us may have been compromised, contact us promptly.

10. Data Retention

We retain information for as long as reasonably necessary to:

• Fulfill the purposes described in this Privacy Policy
• Provide services
• Maintain patient, appointment, billing, and business records
• Satisfy medical-record retention requirements
• Meet insurance, tax, accounting, and payment obligations
• Resolve disputes
• Prevent fraud or misuse
• Enforce agreements
• Comply with legal and regulatory requirements
• Support legitimate business operations

Retention periods vary according to the nature of the information, whether you become a patient, applicable law, insurance and payment requirements, vendor arrangements, and operational needs.

11. Your Choices and Privacy Rights

Depending on the information involved, your location, and applicable law, you may have the right to request that we:

• Provide access to certain personal information
• Correct inaccurate information
• Update your contact information
• Delete certain information
• Restrict or object to certain uses
• Provide information about certain disclosures
• Honor a communication preference or withdrawal of consent

These rights are not absolute. We may retain or continue using information when permitted or required for patient care, medical records, billing, insurance, taxation, fraud prevention, security, litigation, regulatory compliance, or other legitimate purposes.

To submit a request, contact us using the information below. We may need to verify your identity before processing it.

You may also:

• Opt out of text messages by replying STOP
• Opt out of eligible marketing emails through the unsubscribe link
• Adjust cookies through your browser
• Decline optional marketing communications
• Contact us to update previously submitted information

Requests concerning protected health information should be made according to the procedures described in our Notice of Privacy Practices.

12. Children and Minors

The public website is intended primarily for adults and is not directed to children under 13.

We do not knowingly collect personal information directly from children under 13 through the public website without appropriate parental or legal-guardian involvement.

A parent or legal guardian may submit information on behalf of a minor for appointment, consultation, treatment, billing, or other healthcare-related purposes. If you submit information concerning a minor, you represent that you are authorized to do so.

If you believe a child submitted information without appropriate authorization, contact us so that we can evaluate and address the matter.

13. External Links and Third-Party Platforms

The website may contain links to or integrations with third-party websites, patient portals, appointment systems, payment processors, social media pages, maps, product providers, or other platforms.

A link or integration does not mean that Aesthetix controls or endorses the third party’s privacy practices. We are not responsible for the content, security, availability, privacy practices, or policies of third-party platforms.

Review the privacy policy and terms of each third-party service before submitting information.

14. Information Transfers

Our website, vendors, or data systems may process or store information in the United States or in other jurisdictions where service providers operate.

Privacy and data-protection laws may differ between jurisdictions. By using the website and submitting information, you acknowledge that information may be transferred and processed as described in this Privacy Policy, subject to applicable legal requirements and safeguards.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technologies, operations, legal obligations, or privacy practices.

Any revisions will be posted on this page with an updated Effective Date. Changes become effective when posted unless otherwise stated.

We encourage you to review this Privacy Policy periodically.

16. Contact Us

Questions, concerns, or requests concerning this Privacy Policy may be directed to:

Aesthetix Dermatology of Fort Lauderdale
4331 N Federal Highway, Floor 4
Fort Lauderdale, Florida 33308

Phone: 954-772-0416
Email: info@aesthtixskin.com
Website: https://aesthetixdermatology.com/